Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Business Coaching: Why Partnering With a Coach Makes Sense Now

As an entrepreneur, you want a lot: to grow your business in a way that feels authentic, to serve the right customers with the right products, to create a positive impact, while at the same time enjoying a meaningful and fulfilling life outside of your business. This can often feel quite daunting. You may find that you are spending countless hours doing, doing, doing without getting the results that you want and deserve. Business coaching is a business growth tool that is well worth your consideration. Let’s take a look at what it is and why it works.

A coach starts by getting to know and understand both you and your business. He or she will help you be very clear in defining what success looks like from your vantage point and then work with you to develop the vision, strategies, projects, goals, and timelines that-assuming you take action-will lead you to that success.

Business coaching is neither therapy nor pure consulting. The therapy model assumes that someone is broken and needs to be “fixed,” while a consultant may hand you a set of instructions that any generic business owner might follow. Coaching on the other hand is very personal and is relationship-based. Your coach will likely use a blend of encouragement, persuasion, and inspiration to keep you in action while you begin creating the results that you want.

Coaching works well when you are open to partnering with someone trained in helping business owners be their best. Professional coaches are particularly skilled in listening, strategizing, supporting, and keeping you on track with your tasks, projects, goals, vision, and dreams. And they do this without judgment of you and (importantly) without having a personal stake in the outcome. In this sense, your coach does what a spouse, business partner, or best friend can often have trouble doing: he or she is a completely objective third party who is 100% on your side.

The title of this article suggests that business coaching makes sense “now.” What do we mean by that? As a business coach, I naturally am predisposed to advocating coaching as a practical and effective tool under most circumstances. And yet, there is something happening right now in the autumn of 2010 that is in my opinion making coaching an even more compelling choice. Over the past month, I have been noticing that we are in a time of what I call congruent manifestation. That is simply a fancy way of saying that a lot of my coaching clients (and other people I know) are hearing “yes” over and over again. We seem to collectively be in a period of time during which it is easier to create the success that is possible when we are clear about what we want and take action aligned with that desire. From media deals to new jobs, to graduate school acceptance, to artists being awarded public grants, I am seeing people consistently hearing a big, resonant “yes!” to those outcomes that they are longing for and working towards.

So how about it? Are you ready to finally create the success that even now is out there waiting for you? It is my deep desire–whether you take advantage of what business coaching has to offer or not-that you will create a business and a life of deep fulfillment, service, and joy.

What Are the Graphic Design Career Options?

Graphic designers have a wealth of new opportunities opening up in the workplace. The importance of web usage in business today has put virtually every operating concern in need of some sort of employee or consultant who can assemble a good graphics and / or multimedia driven web page.

Career oriented graphics designers today need a bachelor's degree. It is required for most entry level jobs. Graphic designers bring creativity and imagination to their work, but they must also bring a mastery of the tools, and those tools include sophisticated software programs and computer techniques as well as paper and drawing utensils. Computers are use to generate images, animation and multimedia presentations. It takes a lot of study to master the programs in use today and to keep up with the constant changes in graphic design technology.

There are several major business functions that require the services – and sometimes the leadership – of a graphics designer. In general, the use of graphics and multimedia is only expanding as more communications options are brought into the marketplace, such as the social networks and now the rapidly improving platforms for mobile devices.

Graphics design is at the heart of every advertising agency's products. It is one of the principal job sources for graphics professionals. Sometimes a graphics designer comes up with a design for an ad, but often the designer is also responsible for color, animation if needed, sound, shading and other effects. For ad campaigns, an account manager may want storyboards for presentation of an ad campaign's conceptualization and it is the graphic designer's job to prepare those, either on paper or as a digital slide show.

Graphic designers are also the anchor talent in many web development and design businesses . It is in this environment that the importance of understanding computer software for multimedia use becomes crucial. Web sites have become critical to all types of businesses, from small retailers to major corporations. Web presentations may include sketches and well lit photographs, or elaborate video presentations, or anything in between.

The video game business uses graphic artists and multimedia professionals in game development. In these environments, a graphic designer may work with a computer programmer on an animation scene and focus on such issues as shading, character movement and simulated lighting in the scene.

Over twenty five percent of all graphic designers are self employed . People who contract out their services may work for advocates who need graphic presentations, for publishing houses, for real estate firms, for fashion designers, for architectural forms or for sign companies . These are a few examples of businesses that occasionally need the services of a graphics designer. Many professionals become specialists in one business sector or another; and build a clientele based on recommendations.

What is Political Science?

"Political science" is generally defined as the study of Governments, political processes and political behavior. It is a branch of the social sciences where study mainly revolves around analyzing, describing and anticipating political behavior along with political systems. In fact, the best way to describe it is as a science that revolves more around subjective elucidations than hard data. It is a science that helps a person in understanding the relationships between other individuals, groups and the state, along with the working procedure of modern government.

Political science as a discipline is relatively new and in recent years gained enough recognition among young students of the United States. It is mainly includes various sub-fields like philosophy and theory of political system, political economy, policy studies, international relations, and a collection of other related fields. The major aim of political science is to help a student make a career in politics and give them a proper knowledge of the political procedure that might be helpful.

Students who make a career in this branch of social science are generally called political scientists and can lead to exciting careers in federal, state and local governments; law; business; international organizations and electoral politics.

Their job responsibilities primarily revolve around analyzing different areas of political behavior, including public administration, public opinion, taxation andoting. Apart from this, they generally carry out research on different public issues and political relations and resources. These research procedure can be both within a single country or internationally. However, the research and analysis process frequently includes judicial rulings, public opinion and decision-making. Adding to this, they also recommend solutions and at times perform research to make better decisions on matters that generally affect citizens, business and environment.

Employment Outlook

The job outlook of this domain actually seems to be very inspiring. In fact, as per the latest study conducted by the Bureau of Labor Statistic of the United States it is anticipated that in the next few years the jobs for political scientists will increase further. As per few experts, the overall employment is also planned to grow about as fast as the average for all occupations.

Salary Outlook and Other Benefits

Average awareness of political scientists completely depends on their education, experience and geographical position of the organization. The starting salary range for a political scientist average near about $ 27,000. Neverheless, with experience and higher educational success, the income may further increase to $ 65,000 or more. Adding to this, any graduate with a bachelor's degree in political science can enjoy a decent earning and may earn almost $ 2,500 more per annual than the average person having just a Bachelor's degree. Beside this, bachelor's degree holders can also move into force force as paralegals or administrative assistants. Moreover, political scientists employed by colleges and universities even get enough opportunities to add to their income by teaching summer school courses, writing books or doing consulting work. They may even enjoy several benefits, such as health insurance & retirement plans, paid holidays & vacations etc. depending upon their positions.

Required Educational Qualification

So, by now if you are looking forward making a career in political science or want to grow as a political scientist you need to have an advanced doctor degree in political science. If you earn a Ph.D. in political science, you may work as professors in colleges and universities. More of these these positions often lead to important service in schools, communities and the nation. Other than these, there are bachelor's and master's level programs in political science as well. While the graduate degrees in political science are respected by all employment sectors, the master's are highly appreciated by private and public agencies and a growing number of numerous non-profit associations.

Today it is definitely one of the few career options that may provide you the long-term job growth and meaningful rewards.